A mem is anything that helps you create a connection between a word and its meaning. Often colloquially called “educational memes”, a mem could really be a photo, GIF, mnemonic, video, cartoon, example sentence, etymology or even a witty remark.
The only end goal of a mem is to enrich your learning by helping you commit something to long term memory in an enjoyable, vivid way.
Through mems, we're aiming to crowd-source the world's imagination to make the experience of learning an entertaining and explorative process. Use your imagination and upload some mems to help the world learn! To learn more about mem creation in the website and what makes a good mem read this article! Mems in the iOS App Mems in the iOS App work the same way they do in the website. Apart from the fact that you can not create new mems in the app. You can select the mems of your choice during learning sessions. Simply tap on the 'Help me learn this' button on the mem and you will be able to swipe right and left to select the best mem for this specific item. Once you decided on a mem simply tap on it and it will become your default mem for this item. Not all items have associated mems. If this happens you will be presented with 'No mems' written across the place for mems. If you have come up with a brilliant idea for this item, please connect on the website and add a creative mem. After doing so the mem will sync with your device and you will be able to see it in the app as well.
Related articles: What is a mem? What can you not do in the iOS App? Learning and reviewing in the iOS App